Blockhaus
A bold, Gen Z-friendly e-commerce site with scroll-based interactions, built with Framer and backed by sharp copy.
Blockhaus wanted to attract Gen Z shoppers — but their original website was plain, generic, and lacked a clear voice. They needed something with personality, speed, and strong interaction — all without overwhelming the buying experience. Their biggest challenge was blending fun with function.
We led the project with copy: playful headlines, sharp CTAs, and confident microcopy. Then we designed a custom Framer site with scroll-triggered content, hover reveals, and bold, modular sections. Every interaction was crafted to match Gen Z behavior: swipe, scroll, and decide fast.
The new site gave Blockhaus a unique voice and visual rhythm that connected instantly with their audience.
2.4x
Higher conversion rate
3
Design showcases
20%
More users
“
’ve been speaking at, attending, and running events for over 20 years. The Illuminate Summit is in a league of its own. Brilliant content. World-class speakers. Samantha is creating a beautiful, connected community with huge heart and maximum impact.
Lisa Messenger
Founder at Mandala
